• West Park Towers, 11th floor

The Secretariat

Joyce Wairimu Karanja

Executive Officer

With nearly two decades of experience in the seed industry, Joyce Karanja began her career in 2006 at a start-up seed company, where she managed business development and finance while engaging with regulatory agencies such as KEPHIS and KRA. She later joined the Kenya National Seed Association as Deputy to the Executive Officer, overseeing partnerships, project coordination, finance, and administration.

Joyce currently serves as the Executive Officer of the Seed Trade Association of Kenya (STAK) and as Honorary Secretary to its Board of Directors. In this role, she provides strategic leadership, manages day-to-day operations, and leads policy and advocacy initiatives in collaboration with the Ministry of Agriculture Livestock Development (MOALD), KEPHIS, and other key stakeholders. Her leadership continues to strengthen partnerships, promote enabling policies, and drive sustainable growth within the seed sector.

Thariq Muchiri

Agricultural Marketing and Communication Specialist

With over five years of experience in agriculture-focused marketing, stakeholder engagement, and communications, Thariq Muchiri brings a wealth of expertise in strategic marketing, project planning, and execution. He is also skilled in field event coordination, technical support, and digital content creation.

Thariq holds a Bachelor’s degree in Commerce (Marketing Option) and has worked extensively with development partners, agricultural councils, and private sector stakeholders. His strong track record includes successful partnership development, farmer mobilization, and the seamless management of multi-stakeholder events. Thariq’s contributions ensure the impactful implementation of agricultural projects, supporting long-term growth and sustainability.